THE HEALING HOUSE — LAUNCH FILM

Introducing an ambitious new YouTube series from a 273-year-old Irish manor house.

THE BRIEF

Mark Attwood and Gary Kealy needed a launch episode for The Healing House, documenting their plans to transform Frybrook House in Boyle, Ireland into a holistic wellness retreat. The opening film had to introduce the property, the people and the long-term vision while giving the new channel a strong documentary identity.

THE APPROACH

Anomalous Media filmed on location in Ireland, combining interviews with Mark and Gary, a cinematic tour of the house and extensive observational B-roll. The episode was then shaped in the edit into a clear, character-led introduction to the project and the series that will follow it.

THE RESULT

The 15-minute launch film received more than 24,000 views, 1,500 likes, 160 comments and over 3,000 subscribers to a brand new Youtube Channel in its first 7 days, with an average view duration of 7:03 and a 21.2% impressions click-through rate.

SERVICES PROVIDED

Location filming • Interviews • Documentary B-roll • Episode structure • Editing • Colour • Sound design

LAUNCHING A SERIES OR CHANNEL?

We can turn the first episode into a clear statement of what the audience can expect and why they should return.